Books by Al Ries

There are currently 1 books on bookshulf written by Al Ries. Al Ries's books have been mentioned in N book lists including the following lists:

Al Ries's first book Positioning: The Battle for Your Mind was published in 2001. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own ... In 2001 Al Ries wrote Positioning: The Battle for Your Mind, the most recent work.