Books by Alexander Görke

There are currently 1 books on bookshulf written by Alexander Görke. Alexander Görke's books have been mentioned in N book lists including the following lists:

Alexander Görke's first book GEO - Special features in the product, price, placement and promotion management considering the current market-situation in the German press advertising industry was published in 2011. GEO SAISON in the market for multi-thematic travel magazines. Why is GEO so successful? This is the question going to be answered by having a look at the special features of its marketing mix. In 2011 Alexander Görke wrote GEO - Special features in the product, price, placement and promotion management considering the current market-situation in the German press advertising industry, the most recent work.