Books by David A. Aaker

There are currently 1 books on bookshulf written by David A. Aaker. David A. Aaker's books have been mentioned in N book lists including the following lists:

David A. Aaker's first book Brand Equity & Advertising was published in 2013. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and ... In 2013 David A. Aaker wrote Brand Equity & Advertising, the most recent work.