There are currently 1 books on bookshulf written by Douglas B. Holt. Douglas B. Holt's books have been mentioned in N book lists including the following lists:
Douglas B. Holt's first book How Brands Become Icons was published in 2021. “Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a ... In 2021 Douglas B. Holt wrote How Brands Become Icons, the most recent work.