Books by Patrick Hanlon

There are currently 1 books on bookshulf written by Patrick Hanlon. Patrick Hanlon's books have been mentioned in N book lists including the following lists:

Patrick Hanlon's first book Primalbranding was published in 2006. Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands. 40,000 first ... In 2006 Patrick Hanlon wrote Primalbranding, the most recent work.