Purple Cow

You're either a Purple Cow or you're not.

You're either remarkable or invisible.

Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common?

How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?

The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore.

The golden age of advertising is over.

It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.

It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.